This should be the starting point for every business wanting to grow brand presence, increase sales or expand its physical footprint.
We start with the most important question, “What do we want to achieve?”. What should the company look like in 5 years?
Then there are a few other basic question we need to answer, like who are we speaking to and where is this audience?
The plan needs to be comprehensive, take into account every variable and offer a clear and sustainable path that is implementable and one that all stakeholders buy into.
This process takes about a week, depending on the complexity of the business and may involve looking at the core business structure and operational inefficiencies that need to be fixed before any expansion can be attempted.
